The Identity Lab is where coaches stop guessing and start building. A system, a community, and direct access to the coaching that turns content into consistent clients.
“There are coaches out there charging way more giving way less. He truly loves his clients and his community.”
“I have found my identity now and I’m creating content more confidently and telling my story with chest. I now know who I want to work with based on my own story, what I stand for, who I’ve already got the best results with and ultimately who I enjoy working with the most.”
One membership. The full system, the community, the calls, the tools, and the coaching — all in one place. This is not just an app.
It is a live, active community where you post your content and get feedback, bring your questions and get answers, share your wins and get pushed further.
The people in this room are coaches who are actually building. Not talking about it. Not planning to start. Building. That energy is contagious — and it is the reason members move faster inside the Lab than they ever did alone.
You already have the knowledge. What you need is the system, the accountability, and the room.
Most coaches spend more on a single course they never finish. The Lab gives you the system, the coaching, and the community — every single month.
| What coaches spend money on | Cost | What you get |
|---|---|---|
| A 1-day business course | £497–£997 | A PDF and a Zoom link |
| 1:1 business coaching | £500+/mo | Systems & scale. No content focus, no creative thinking, no community |
| A content strategy agency | £1,000–£3,000/mo | Someone else’s strategy, not yours |
| A generic online marketing course | £297–£1,997 | Pre-recorded videos, no feedback |
| A business mastermind | £500–£2,000/mo | Networking with no real coaching |
| The Identity Lab | £99/mo | Framework + coaching + community + feedback + resources + calls + AI tools |
I spent years posting content, trying different strategies, copying what other people were doing — and getting nowhere. Not because I wasn’t working hard. Because I didn’t have a system and I didn’t know who I actually was as a brand.
When I figured that out, everything changed. Clients started coming to me. Content started converting. The business started feeling like mine.
The Identity Lab is the room I wish I’d had when I was building — the system, the community, and the coaching all in one place. If you’re a coach who’s done guessing, this is where you come to build.
The system is here. The community is here. The coaching is here. The only thing missing is you.